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America, the New World, an expanse so big that it begged to be explored settled and tamed. It made sense that a place seemingly so limitless encouraged our obsession with measuring. Maybe it was our Manifest Destiny to be a nation of numbers and the birthplace of marketing research.
Full Summary
Paul Scipione’s A Nation of Numbers is a “storybook” about U.S. marketing research—not in a fictional sense, but in the sense of providing information, insights, and pictures of the real people and businesses who developed and practiced marketing research in the United States. In presenting the history of U.S. marketing research, Dr. Scipione shows that marketing research is intelligent, innovative, and adaptable—not only to socio-economic conditions, but also to metamorphic advances in technology and communications. Diane K. Bowers

President, CASRO

The book is available from Paramount Books and Amazon.
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About the Author:

Dr. Paul A. Scipione, a consumer psychologist, is now Professor Emeritus of Business and Director of the Survey/Research Center at SUNY Geneseo, having retired from a tenured Full Professorship in Marketing at Montclair State University in 2004. A third generation “relative” on the Gallup/Princeton MR “family tree” (Gallup begat ORC that begat RAC), he became interested in the history of the MR field in conversations with George Gallup during the latter years of the research pioneer’s life. His textbook Practical Marketing Research is the only textbook that covers the development of MR. A Nation of Numbers is his tenth book. Prior to teaching, Dr. Scipione held senior executive positions at SVP/Group Head at Response Analysis Corp, now GfK (Princeton) and Copy Research Director (U.S. offices) at Young & Rubicam Advertising (New York). During his 40+ year career in MR he has directed more than 1,000 studies, including the first-ever nationwide survey of the Baby Boom Generation for agency client N.W. Ayer (1984). He is a graduate of: SUNY Geneseo (B.S., 1968); the State University of New York at Buffalo (M.A., 1971); and Rutgers University (Ph.D., 1973), where he was a Henry Rutgers Fellow.