About the Author:
Dr. Paul A. Scipione, a consumer psychologist, is now Professor Emeritus of Business and Director of the Survey/Research Center at SUNY Geneseo, having retired from a tenured Full Professorship in Marketing at Montclair State University in 2004. A third generation “relative” on the Gallup/Princeton MR “family tree” (Gallup begat ORC that begat RAC), he became interested in the history of the MR field in conversations with George Gallup during the latter years of the research pioneer’s life. His textbook Practical Marketing Research is the only textbook that covers the development of MR. A Nation of Numbers is his tenth book. Prior to teaching, Dr. Scipione held senior executive positions at SVP/Group Head at Response Analysis Corp, now GfK (Princeton) and Copy Research Director (U.S. offices) at Young & Rubicam Advertising (New York). During his 40+ year career in MR he has directed more than 1,000 studies, including the first-ever nationwide survey of the Baby Boom Generation for agency client N.W. Ayer (1984). He is a graduate of: SUNY Geneseo (B.S., 1968); the State University of New York at Buffalo (M.A., 1971); and Rutgers University (Ph.D., 1973), where he was a Henry Rutgers Fellow.